have to be able to communicate your idea clearly and concisely
to investors, suppliers and potential employees. In most cases,
you will only have ONE CHANCE to present your proposal, so make
sure that the message and content are of the highest quality.
eFiltro can assist you for this crucial communication via its
network of consultants, lawyers, translators, graphic designers,
and copywriters. The following are key types of presentations:
pitch: Imagine that you met a wealthy investor or a
key employee candidate in an elevator, and you had ten floors
to explain what your business is about. The "elevator pitch" is
a verbal summary of thirty seconds that explains the opportunity
and concept. This will become essential for any initial communication,
and should be memorized by the whole team.
Summary: Most business plans only get a glance from
investors, media companies and suppliers. Prepare a two page document
that addresses the business model and captures the reader's interest.
Presentation: We suggest that you prepare a ten to
twenty slides presentation, usually in Microsoft Powerpoint or
Adobe Acrobat, that graphically illustrates the major points of
your business. It will require personal commentary during a face-to-face
meeting. However, be prepared for a "strip tease" session, where
the investor throws away your presentation and starts asking detailed
questions to make sure that you really know your business.
Plan Document: A detailed written document with graphics,
preferably in Microsoft Word, that addresses all the major aspects
of the business. Please refer to our Business Plan Guidelines
and Outline sections in eFiltro for greater detail of this key
Statements: Forecast for revenue, cost and expense
by month in order to create a detailed set of financial statements.
These should include an income and expense statement, balance
sheet, cash flows and funding requirements. It is highly suggested
that you do sensitivity analysis for the key variables under various
Placement Memorandum (PPM): A formal legal document
sent to investors that outlines the legal offering and risks,
and addresses breifly the opportunity and financials. It is best
to have a business plan document that shows the details of the
opportunity, and then present a PPM for investors as the legal
vehicle for investment. You could also have a "term sheet" that
addresses the key financial considerations. Please consult with
For our international friends, we have to note that the above
have to be done in English if you wish to have global investors.